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Some of the www.cgpgmg.com strategies have been adopted as industry norms. The website also discusses vulnerability assessments and policy-related strategies to help businesses prepare a workplace for the worst possible situation. The professionals behind the website are often contacted following an active-shooter event in an office setting in order to ascertain what steps can be taken to reduce the likelihood of a similar event in the future. The organization also offers general interviews and media consulting support as well as post-incident debriefs and recovery assistance.